Drunk On Social The Symposium-How To Grab And Hold Attention In Order To Monetize Your Brand With Brendan Kane-EP 25

How To Grab And Hold Attention In Order To Monetize Your Brand With Brendan Kane

This is a special episode highlighting the expert knowledge shared at the Social Genius event. Tristan and Jeff brought in some of the biggest names in social media and now they are repurposing the content to share it with you on the podcast! Today you will hear from the author of best selling books, 1 Million Followers and Hook Point, Brendan Kane on how to find, engage, and grow your social media audience. He has helped people like Taylor Swift, Katie Perry, and Rihanna. You don’t want to miss this!

Episode Highlights:

• What is the amount of time that you have to hook someone into your content?
• Brendan shares the mistakes content creators make in trying to hook their audience.
• Where are brands failing when it comes to social media? Where do adjustments need to be made?
• There is a real physics to delivering a message. Brendan shares his Hook Point Formula. The days of click bait are really over...you have to earn and maintain the attention to stop the scroll.
• What is the actual blueprint to a successful hook point and therefore successful marketing?
• Most brands are connecting with less than 30% of their target audience. Why?
• Most brands are connecting with less than 30% of their target audience. Why?
• Communication = Math. There are 6 main ways that audiences interact with the world and process content.
• Jeff asks Brendan, “How do you best lead into videos in a way that attracts attention?”
• Influencers connect on a one to one basis and feel like friends. The best content creators make it an active experience.
• Brendan gives examples of verbal and non-verbal attention grabbing techniques.
• Tristan points out how the media, like the news, grabs attention. Brendan weighs in about sustainability and trust issues.
• What are some things that entrepreneurs should be paying attention to when they are looking to grow their influence on social media?
• Brendan outlines The “Common Sense” Model for brands and why it doesn’t work. He then outlines his Predictive Viral Content Model that merges creative with scientific Methodology and why it does work.
• Where do you start with the behind the scenes research that is needed to be successful?
• As an example for real estate agents, what would it look like for them to “stop the Scroll”? Brendan explains how to make your content digestible for the general audience and how the algorithm prioritizes content. 

 

Resources Mentioned:

• Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/

• Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/

• Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/

• Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en

• Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

• Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
• Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
• Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
• Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
• https://hookpoint.com