Do more effortlessly with psychological nudges

What if you could save dramatically more money, drink less, smoke less, or perhaps read more through simple psychological interventions called nudges?

This week, we discuss the results, ethics, inner workings, and scientific background of a British government unit called the Behavioral Insights Unit. What if we could be governed with more choice and less control, while still protecting people's lives and well-being? Is it too good to be true?

 

If you want to read along, we dug into "Inside the Nudge Unit" by David Halpern for this episode.