Creating a network and audience is a new asset. As valuable as real estate, bitcoin, or owning antiques. Social media has created a way where we can talk to and reach out to MILLIONS of people at a time. With the correct content and product, you can now communicate with almost everyone on earth and certainly with everyone in your demographic. Having this audience and attention is more valuable than real estate. You can monetize forever. You can build business forever. You can influence forever. This is how and why you NEED to make your presence known on all platforms.
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