61: Hack Growth for Your Business with Captain Hoff

Steve Hoffman (Captain Hoff) is the CEO of Founders Space, one of the world’s leading startup accelerators. We talk about the platform mentality in business, the process of venture capital financing, and define “Growth Hacking”.

 

Timestamps

[00:41] Steven's entrepreneurial journey

[02:13] The birth of Steven's startup accelerator

[03:30] The most entrepreneurial countries in the world

[05:52] Steve's experience with management blueprints

[10:31] Why businesses need to focus on providing maximum value for their customers

[11:48] How to choose the right business model for your startup

[15:51] The benefits of having flexible frameworks in business

[19:19] Breaking down the platform mentality in business

[20:47] Tips for growing business accounts in your existing customers

[22:12] How to build a simple business model from the ground up

[23:12] How to build a scalable business and attract venture capitals

[28:15] The process of venture capital financing 

[33:01] What is growth hacking?

[38:45] How to build a company using the "Game Design Workshop" strategy

[40:25] The Founder's Dilemma: Bootstrap Startup versus Funded Ventures 

[44:39] Why MailChimp is the perfect example of companies that successfully bootstrapped

[47:02] The scary future of AI 

[48:46] Parting thoughts 

 

Links and Resources

Steven's LinkedIn

FoundersSpace.com

Make Elephants Fly: The Process of Radical Innovation by Steven Hoffman

The Five Forces That Change Everything by Steven Hoffman

Surviving a Startup by Steven Hoffman

Game Design Workshop by Tracy Fullerton

Steve Preda's Book: Buyable

Complete the Buyability Assessment for Your Business

https://StevePreda.com