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The Publisher Podcast by Media Voices

The Publisher Podcast by Media Voices

Business

Immediate Media Chief Revenue Officer Duncan Tickell on strengthening brands post-pandemic

Immediate Media Chief Revenue Officer Duncan Tickell on strengthening brands post-pandemic

2021-10-18
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For our 200th episode, we hear from Duncan Tickell, Chief Revenue Officer at Immediate Media. He talks about why he rejoined Immediate and what his focus is now with diversification, how their podcasts are becoming a seven figure revenue business, and what he’s doing to help the publisher maintain the gains it made during the pandemic. He also explains why sourdough webinars have been such a hit, and why it’s so important to be in markets where consumers are passionate.

In the news roundup the team goes all-in on the Alden Global Capital expose, compares it with the news that Axel Springer is investing heavily in Politico, and then compare that in turn with the Axios local newsletter membership launch. Chris spoils the end of a movie from 1974.

view more

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Special: Highlights from Media Moments 2020
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Prima Editor Jo Checkley on meeting increased demand for print magazines
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Media Voices Conversations: The value of the open internet to advertisers
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OutThere Editor in Chief Uwern Jong on creating a luxury brand for inclusive travel
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Lessons from award-winning publisher podcasts: The Week Unwrapped’s Arion McNicoll
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Vox Media Executive Producer Erica Anderson on creating extraordinary podcasts
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Lessons from award-winning publisher podcasts: Bestseller’s Casimir Stone
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AgriBriefing CEO Rory Brown on growing niche media
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Man cannot live by newsletter alone: the realities of going solo as a journalist
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Lessons from award-winning publisher podcasts: Nature's Benjamin Thompson
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Platformer founder Casey Newton on going solo with a paid newsletter covering the tech giants
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Lessons from award-winning publisher podcasts: The Spin’s Geoff Jein
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The Week Junior Editor in Chief Anna Bassi on why a print magazine for kids is growing strongly
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Lessons from award-winning publisher podcasts: Olive magazine’s Janine Ratcliffe
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Director of Cognitive Publishing Roy Rowlands on going all-digital with B2B magazines
2020-09-28
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