Episode 16. James Stapleton on calculating ROI of marketing and BD activities

In this episode of the podcast Eugene McCormick is joined by James Stapleton, Chief Business Development and Marketing Officer at Blank Rome. They address:

• Why James is so passionate about the numbers
• The difference in culture between law and accounting firms
• The activities which are most effective in terms of ROI
• How to spread marketing and BD efforts across a company and make it a companywide culture