What makes ideas stick? Why do some ideas spread more effectively than others? How come some people effortless hold court in social situations? Storytelling.
Most books on storytelling are shallow and unhelpful. They're not based in science, lack depth, and don't help you do your tales justice. We go deeper and we also give you more practical tools. Drawing on work by Will Storr, we explain how the creation of great stories is a result of deeply understanding your psychology and that of your listener.
This is probably one of the most helpful podcasts we've recorded. Brace yourself.
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