Jess Williamson - Business for Life
Business:Entrepreneurship
Are you searching for the latest hack or the newest marketing strategy to solve all of your sales problems?
Do you feel inundated with people selling their hottest and most effective method to creating growth?
My next guest is here to tell you it doesn’t matter which strategy you use, it’s actually your message and your value proposition that matter the most.
In this episode, I’m chatting with the spectacular Tash Corbin. Tash is a business mentor who specialises in content-driven marketing and sales. She helps her clients become crystal clear on their niche, develop a resonating value proposition and create messaging and offers that are in alignment.
When Tash works with clients on areas in their marketing that aren’t working, the conversation ALWAYS comes back to niche and messaging. You need to become really clear on who your service is for and who it isn’t.
Don’t know where to start?
Never fear - Tash is here!
We talk about how NOT to improve your value proposition and Tash shares three incredibly effective strategies you can implement today to really see things move in the right direction.
Tash’s tips are super practical and easily actionable in your business. She shares examples of how these can be used in practice so you can thoroughly understand the process and why it’s so important for your client and your business.
We talk about embracing imperfect action and opportunities to experiment and how doing this has made the most significant impact on Tash’s journey. You’re going to love this conversation.
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