142. Build Your Business Series Part 2: Aligning With Your Niche

Are you getting clients but finding growth is stagnant or slow? Are you working with clients but you feel there is a disconnect? You’re most likely not getting the results you want in your business because you’re not in alignment with the right people.

This is Day 2 of My Build Your Business Through Alignment mini-series and it is all about aligning with your niche. You will learn how to find what aligns with you, your personal branding, building your community and how to become an expert in your field. Your niche is the structure that is going to be the factor that brings your vision to life. I’ll teach you the 4 step method on how you can clarify who your niche is and self reflection journal prompts for each step so you can identify your own unique strengths and gifts to find the audience you can best serve.

In this episode, we cover:

- What is a niche

- The benefits of being in alignment with your niche

- Why you need to start experimenting to be able to discover your niche

- The signals you need to look out for that you may be out of alignment with your niche

- The importance of choosing a niche that aligns with who you are and not what you think will work

- Step 1: Reflecting on your passions, interests, strengths and weaknesses

- Step 2: Conducting audience and market research and how to leverage social media so you can identify your target audience’s specific struggles and challenges

- Step 3: Identifying a problem you can be a solution to that connects with your strengths and passions

- Knowing your overarching niche vs your specific niche so you can get crystal clear on what it is you do and who it is you serve

- Step 4: Defining and testing your niche to see how your audience responds and its profitability 

- What to do if you find that you aren’t getting any positive feedback from your audience on the services or products you are offering

 

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Want to learn more about the resources mentioned in today’s episode?

- Doors are now open for my Aligned Coaches Academy Program. Apply here.

- Work with me in my 1:1 Coaching Program

 

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