The 3 Most Common Ways LOs Overthink and Over Complicate the Promotion of Their Business
“There’s a million and one ways to skin the cat when it comes to growing your business,
but not all methods are created equal.” – Doren Aldana
As a mortgage pro, there are so many ways that you can conduct your business. But be careful; not all methods are created equal. Some will lead you to your Best Life, and others will keep you in the passenger seat of somebody else’s car.
To become the author of your own story, the first ingredients you need are intention and clarity. Decide what YOU want to create, who YOUR best clients are, and what quality leads look like to YOU, and then bless and release everything else!
If you’re not sure how to do that, we’ve got you covered. Tune in today to hear about 3 changes you can make in your business that will set you down the path to your BEST LIFE....
“We can all be authors of our own book if we want to be.
Everybody else wants to write our story for us too, but we don’t have to let them.” – Jed Barker
Timestamps:
[01:41] Why people so often overthink and over complicate things.
[03:55] The quality over quantity rule; never forget it!
[06:21] Jed explains the main reason that he chose to work in the mortgage loan industry.
[07:52] How Jed initially approached the process of finding leads, and why this didn’t work out for him.
[08:37] Two realizations which changed the way Jed looked for business leads.
[10:53] The philosophy that we live by at Best Life.
[11:33] Fears which can lead you down the wrong path in your business.
[13:49] Growth that Jed experienced in his business when we started working together.
[15:34] Intentionality is the key to building your ideal business.
[17:17] A downside of not working with realtors.
[18:08] What it means if you’ve never found a realtor you like working with.
[20:23] The most reliable source of business.
[21:42] Jed’s experience of working with realtors.
[22:59] An example of a loan officer who doesn’t work with realtors, and the strategy he uses instead.
[24:50] How responses to the questions we ask on our Facebook group highlight the pervasiveness of overthinking in our field.
[26:13] The most profitable way of doing business as a loan officer.
[30:10] Refi’s versus purchases.
[34:10] Why you should stop trying to reinvent the wheel.
[38:15] Jed explains the value of using systems, from his personal experience.
[40:50] People who will benefit from working with us at Best Life.
“Realtors don’t suck, you just suck at cultivating fruitful, fulfilling relationships with realtors.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
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