It’s your name and your brand: Protect it

Athletes are often asked to put their name behind a brand, or want to commercialize their own brand. When this happens, it is important to consider various legal measures to ensure your name and your brand are protected. Spoiler alert: a quick search on the US Patent and Trademark Office’s website isn’t all you need to consider! In this episode, Luke talks to colleague Liane Rousseau about the factors athletes need to consider when their name or a logo is trademarked.

Read the full episode transcript here.

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