How Strategy Teams Can Seize the Opportunity to Connect With Consumers for Growth

With the pandemic, every industry is experiencing a change in consumer expectations and how consumers interact with their products. Health care has some similarities to other industries, as well as some unique differences, so we recently reached out to health care consumers to ask how their expectations and preferences have changed over the past 18 months. In this week’s Sg2 Perspectives, Sg2 Principal Mark Larson joins host Trevor DaRin to break down the survey results and share insights on our main takeaways: accelerated demand for virtual care alternatives and care at home, increased trust in clinicians, consumer attitude toward the shift to ambulatory care, and access to care through a health equity perspective.

We are always excited to get ideas and feedback from our listeners. You can reach us at sg2perspectives@sg2.com, find us on Twitter as @Sg2HealthCare, or visit the Sg2 company page on LinkedIn.