Business:Marketing
In recent years, a big shift has taken place with regards to how today’s buyers are consuming media; from sitting planted in front of the TV at 8PM on Friday nights, most of us now prefer being able to choose when we want to engage with content. And media consumption often takes place on social platforms such as Facebook, Instagram and YouTube, instead of through traditional channels.
In this podcast episode, we’re going to focus on the Millennial and Gen Z women, and more specifically, on how marketers that target these audiences can benefit from the latest media consumption trends. We will also take a look at the digital shift that is currently taking place on a global scale.
We’ll also cover:
- The big danger in jumping onto a bandwagon that you’re not truly behind
- How to capitalise on the newest media consumption trends
- Our three best pieces of advice on how to make your brand stand out on social media
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