Gregg Bernstein - Building a UX Research Practice the Business Values

Gregg Bernstein shares what it takes to build an impactful UX research practice, how to avoid compromising your findings, and why *NSYNC is better than the Backstreet Boys.

Highlights include:

⭐ What role does humility play in being an effective UX researcher?
⭐ Is it dangerous for UX Researchers to be seen as service providers?
⭐ What common business blindspots do UX Researchers have?
⭐ How do you help your team to manage the stress of their roles?
⭐ What difference did the UX of your wife’s cancer care make?

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Who is Gregg Bernstein?

Gregg is a leading voice in the UX Research community 💡 and is currently a User Research Lead at Conde Nast, the media company behind such storied titles as The New Yorker, Wired, Vanity Fair, Vogue, and GQ. 

Before joining Conde Nast, Gregg held a number of senior UX research roles, including at Mailchimp and Vox Media. At Vox, Gregg started as the first an only UX researcher and went on to grow a great team, and to become the Senior Director of User Research.

Gregg is also the author of, “Research Practice: Perspectives from UX Researchers in a Changing Field”, a book that helps aspiring researchers to see inside the field through the stories and experiences of current practitioners.

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Find Gregg here:

Website: http://gregg.io/
LinkedIn: https://www.linkedin.com/in/greggbernstein/

Buy the book:

Research Practice: Perspectives from UX researchers in a changing field
https://researchpractice.co/

And if you want to refresh your memory on 90s boy bands…

*NSYNC - Bye Bye Bye video:
https://youtu.be/Eo-KmOd3i7s

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/