Messaging to Personality Wins Positive Response with Greg Skloot of Crystal Knows
I sent out 63 inmails through linkedin a few weeks back and received only 2 responses.
My mistake… I did not tailor my message to the individual. Now, 8 months ago those same messages were getting on average a 52% response rate, so what happened?
With all the noise fighting to get people's attention, It is easier than ever to get ignored. When the messaging you send seems way too common or anything at all like a templated message, you will fail.
Now, more than ever, the language you use when reaching out to prospective employees matters. And thoughtful messaging designed to align with a person's personality style is the most effective way to win-win a response!
Our guest today: Greg Skloot, Co-Founder & CEO of Crystal Knows.
Crystal is the app that tells you anyone’s personality. Using Artificial Intelligence, Crystal accurately identifies a person’s motivations, communication style, and other behavioral traits.
Greg and his company have been featured in Inc, Fortune, CNN, Fast Company, MIT Technology Review, Wired, and the Guardian. He is the co-author of a book published by Wiley in 2019, Predicting Personality: Using AI to understand people and win more business. He was recognized by Forbes as 30 Under 30 in enterprise technology.
Today we discuss:
Challenge today?
Why is this important to the company?
Rick’s Nuggets
How do we solve the problem?
Rick’s Nuggets
Key Takeaways that the Audience can plug into their business today! - Value:
Host Links:
LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
Company: https://www.stridesearch.com/
Podcast: https://www.hirepowerradio.com
Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
HireOS inquiry: rick@stridesearch.com
Guest Links:
LinkedIn: https://www.linkedin.com/in/gregskloot/
Company: https://www.crystalknows.com/
LinkedIn:https://www.linkedin.com/company/crystal_knows/
Facebook: https://www.facebook.com/crystalknowsme/
Twitter: https://twitter.com/gregskloot
Instagram: https://www.instagram.com/crystalknowsme/?hl=en
YouTube: https://www.youtube.com/channel/UC9BjRz6BlFNdQE1WRpFGIDQ/videos
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Criteria Corp: https://www.criteriacorp.com/
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