Drunk On Social The Symposium- This Is How You Should Use TikTok, With Austin Armstrong- EP 37

This Is How You Should Use TikTok, With Austin Armstrong

You will want to pay attention today. Tristan and Jeff are talking with Austin Armstrong, CEO and Co-founder of SocialtyPro, a full service organic digital marketing agency. He is sharing how he more than tripled his business by leveraging TikTok and how they help other businesses do the same.

Episode Highlights:

• Who are you trying to reach? What are the emotional points that are going to cause them to want to reach out to you in the first place?
• Austin explains an example of how he structures a TikTok video to get more backlinks to a website and how it qualifies the audience.
• Socialty Pro starts with defining a buyer persona and then does competitor research, hashtag research, trending video and keyword research across the web.
• Opening hook, providing value, and call to action are the three main aspects of planning video content.
•  For real estate agents, Austin explains defining buckets of content and then following the three step approach. Next, build up social proof based on the videos that perform really well. 
• Tristan asks, “For Socialty Pro, What are some of the best examples of tactics that have worked for clients that went through the roof?
• Narcissist or Self Promoter? If you market yourself aren’t you a self promoter?
• For a realtor, how do they differentiate themselves from each other on TikTok or any Social Media strategy?
• What specific content does really well in the Real Estate space?
• Jeff briefly reviews a geo-targeted playlist and how it is a lot simpler than a lot of people realize; It is probably under-utilized on TikTok.
• How do you utilize the video strategy across Facebook, TikTok, YouTube, etc.?
• Have you heard of Snaptick.app? Austin explains how to leverage it.
•  Does removing a watermark really matter? Isn’t that helping the social platform out to leave it on?
• What about Pinterest? Is it worth it? Where does it fit into the strategy? 
• Don’t underestimate thousands of people seeing your face. That is psychological brand recognition that is going to stack upon everything.
• How exactly do impressions work on Pinterest?
• Who are some good people to follow to learn from and watch?
• When it comes to YouTube, how do you grow it? How do you use the SEO strategy? How do you train the algorithm to understand who you’re trying to reach?
• What are your goals for videos per day?  Is it enough?
• Austin explains when you’re getting started how to figure out what works. 
• Jeff shares how he saved himself a lot of time creating TikTok content. 
• Austin shares his story about his Dark Horse marketing award from Video Marketing World in Dallas, TX.
• Stay Tuned- an entire TikTok event will be happening via Drunk on Social - January 25th!

Resources Mentioned:

• Drunk on Social Website: www.drunkonsocial.com

• Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ 

• Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ 

• Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ 

• Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en 

• Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents 

• Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
• Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
• Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
• Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

Austin Armstrong from SEO & TikTok Marketing Agency  | https://www.tiktok.com/@socialtypro

SnapTik.app - https://snaptik.app/en

Joshua Moore - GingerMarketer  | https://www.tiktok.com/@gingermarketer

Rachel Pedersen | https://www.tiktok.com/@themrspedersen

Video Marketing World Conference | https://www.videomarketing.world/dark-horse-accelerator

Megan Gersch- Web Design + Branding Expert  |https://www.tiktok.com/@megangersch?