Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Almost every US shopper knows that holiday gifts are harder to come by this year. GfK’s Tatjana Wismeth tells how lockdowns in China and around the world caused supply chain issues that have directly impacted the holiday shopping season -- and forced manufacturers and retailers to adapt on the fly. What is this extraordinary disruption teaching us about consumer loyalty, retailer sourcing, and distributor decision making.
Guest:
- Tatjana Wismeth, Head of Distribution & Supply Chain Intelligence, GfK
Resources: Solutions page
More on this episode:
- Get more details about this episode at www.gfk.com/en-us/thinking-ahead
- Contact the Thinking Ahead Podcast at marketing@gfk.com
More Episodes
Understand the forces shaping the future of shopping
2020-06-25
182
2020-06-25
182
Creating Success Through In-Market Testing
2020-06-04
163
2020-06-04
163
Rewriting the Influencer Playbook
2020-05-19
240
2020-05-19
240
The Art of Digital Ad Targeting
2020-05-13
139
2020-05-13
139
Changes in lifestyles & behaviors following COVID-19
2020-04-28
223
2020-04-28
223
Is Sustainability still important in uncertain times?
2020-04-21
271
2020-04-21
271
How American Consumers are Handling the COVID-19 Outbreak
2020-04-16
130
2020-04-16
130
Understanding CBD Consumers
2020-04-07
133
2020-04-07
133
Coronavirus: Tracking its impact on brands & consumers
2020-03-25
449
2020-03-25
449
The "dark" side of the marketing
2020-03-17
170
2020-03-17
170
Future of Retail: The Impact of Technology
2020-03-03
163
2020-03-03
163
Why are we still talking about Millennials?
2020-02-18
367
2020-02-18
367
Coming Soon
2020-01-29
131
2020-01-29
131
Get this podcast on your
phone, FREE
