Scott Belsky is an author, entrepreneur, and an executive at Adobe. He has seen numerous ideas and companies come and go in his career. In his book Making Ideas Happen, he outlines numerous best practices and practical approaches to bringing the ethereal into the physical, taking our ideas and making them something useful, desirable, and marketable. A key component of that is feedback, without it, we risk wasting time, energy, and resources.
In order to maximize its value, we must first seek it out. I use a "council of wise sages" approach. I recommend you do as well!
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