Download - The Evolution of Marketing Analytics, with Steve Kietz

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Marketing x Analytics

Business:Marketing

The Evolution of Marketing Analytics, with Steve Kietz

2021-12-27

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In this episode I sat down with a very talented business leader, Steve Kietz. Steve is the Chief Executive Officer of Reliant Funding, a leading small business lender out of San Diego. We discuss Steve's career path to become a CEO, the metrics to use when calculating a return on marketing investment, and the evolution of marketing analytics as a business function.

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