On today's episode, we discuss which ad-supported video-on-demand (AVOD) services Americans are using, why they're using them, and if these types of viewers are different from those using subscription video-on-demand (SVOD). We then talk about what livestream TV could do to help users sign up at a faster clip, how SVOD players can reduce churn, and what to make of Disney+ considering an ad-supported tier. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Oct 7 : Tech-Talk Webinar w/ Drift: The State of Marketing Leadership: A Look Back to Prepare for the Year Ahead
https://on.emarketer.com/Webinar-20211007-Drift-TechTalk_Busemailpage.html
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