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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Business:Marketing

How Addressability and Measurability are Changing in Digital Advertising | Apr 29, 2021

How Addressability and Measurability are Changing in Digital Advertising | Apr 29, 2021

2021-04-28
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Neustar senior vice president of product and general manager of customer experience Steve Silvers and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss some misconceptions about cookie deprecation, what marketers should do to prepare for the loss of third-party cookies and react to the loss of Identifiers for Advertisers (IDFAs), and more about future approaches to addressability.
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