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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Business:Marketing

Media Consumption Milestones, Multiscreening Behavior and Theatrical Release Strategy | Apr 1, 2021

Media Consumption Milestones, Multiscreening Behavior and Theatrical Release Strategy | Apr 1, 2021

2021-03-31
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On today's episode, we discuss five milestone changes in how Americans are consuming media. We then talk about multiscreen behavior, newspaper readership trends, and movie studios figuring out the right theatrical release strategy. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and forecasting analyst at Insider Intelligence Peter Vahle.
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