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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Business:Marketing

The Identity Crisis and a Unified Approach to Marketing Measurement | Mar 25, 2021

The Identity Crisis and a Unified Approach to Marketing Measurement | Mar 25, 2021

2021-03-24
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Neustar's product marketing director Devon DeBlasio and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how the deprecation of third-party cookies and changes to Apple's policies will affect how advertisers can identify and track users across channels and what they can do to continue measuring their success by taking a unified approach.
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