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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Business:Marketing

What’s Driving Google’s Ad Business, YouTube Shifting to CTV and Digital Ad Tolerance | Feb 23, 2021

What’s Driving Google’s Ad Business, YouTube Shifting to CTV and Digital Ad Tolerance | Feb 23, 2021

2021-02-21
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eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies. Sound from zapsplat.com
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