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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Business:Marketing

TikTok’s Uncertain Future, an Influencer Gets in Trouble and 2021 Social Media Trends | Jan 26, 2021

TikTok’s Uncertain Future, an Influencer Gets in Trouble and 2021 Social Media Trends | Jan 26, 2021

2021-01-25
Download
eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses TikTok's future: Can it keep operating in the US? If so, what will user growth and engagement look like going forward? She then talks about marketers' attitudes toward influencer marketing, major social media trends of 2021, and the prospects of live shopping on social media in the US.
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