Podbean logo
  • Discover
  • Podcast Features

    Your all-in-one podcasting solution.
    Blog to Podcast

    Turn your blog into an engaging podcast.
  • Livestream

    High-performing audio live, without limits.
    Podcast Studio

    Easy-to-use audio recorder app.
  • Podbean AI

    AI-Enhanced Audio Quality and Content Generation.
    Podcast App

    The best podcast player & podcast app.
  • Ads Marketplace

    Join Ads Marketplace to earn money
    through sponsorship on your podcast.
    PodAds

    Manage your ads with dynamic ad insertion capability.
  • Apple Podcasts Subscriptions Integration

    Effortlessly publish and manage exclusive episodes for your
    Apple Podcasts subscribers directly from Podbean.

  • Live Streaming

    Receive livestream rewards from your audience and earn
    recurring income from your Fan Club membership.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
    • Livestream
    • Podbean AI
    • Blog to Podcast
    • Podcast Studio
    • Podcast App
  • Monetization
    • Ads Marketplace
    • Apple Podcasts Subscriptions Integration
    • Live Streaming
    • PodAds
  • Advertisers
  • Enterprise
  • Pricing
  • Discover
    • Log in
    Sign up free
Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Business:Marketing

The Ad Platform: Jane Clarke Talks TV Measurement Issues | Dec 2, 2020

The Ad Platform: Jane Clarke Talks TV Measurement Issues | Dec 2, 2020

2020-12-01
Download
The Coalition for Innovative Media Measurement (CIMM) has been investigating how TV viewership is measured. CIMM CEO and managing director Jane Clarke joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the company has learned about using both set-top box and ACR-based measurement, why different attribution providers might show marketers different results, and how close marketers are to speaking the same language about traditional TV and digital video advertising.
view more

More Episodes

Around the World: The Paris Olympics—Broadcast Medalists, Changing Viewing Habits, and Ad Potential for The Next Games | Aug 26, 2024
2024-08-26 961
The Weekly Listen: Venu Sports (the Disney, Fox, and Warner Venture) Gets Blocked, How to Sell Folks on AI, and More | Aug 23, 2024
2024-08-23 1.2k
The Daily: AI—Are Investments Paying Off, How Is It Overrated, and Are We Approaching a Bubble? | Aug 22, 2024
2024-08-22 1.1k
Reimagining Retail: Why Starbucks is Struggling and How They Can Turn Things Around | Aug 21, 2024
2024-08-21 1.3k
The Banking & Payments Show: Banks in 2030 | Aug 20, 2024
2024-08-20 1.1k
The Daily: The Other Social Media Guys—Where Pinterest is Finding Growth, Snapchat+ Provides a Bright Spot, and More | Aug 19, 2024
2024-08-19 1.2k
The Weekly Listen: The Paris Olympics’ Ads and Viewership Habits, X Sues Advertisers, and More | Aug 16, 2024
2024-08-16 1.3k
The Daily: What’s Fueling Amazon’s Ad Business, What’s Next For Its Brick-and-Mortar Plan of Action, and More | Aug 15, 2024
2024-08-15 1.2k
Reimagining Retail: Is 'Just Walk Out' The Future of Payments, and If Not, What Is? | Aug 14, 2024
2024-08-14 1.1k
The Daily: What to make of the Google antitrust ruling, part 2—What this means for Google and which competitor benefits the most | Aug 13, 2024
2024-08-13 1.2k
The Daily: What to Make of the Google Antitrust Ruling, Part 1—Why Google Lost and the Most Likely Penalties | Aug 12, 2024
2024-08-12 1.2k
The Weekly Listen: Making Sense of Consumer Sentiment, Creating AI Versions of Yourself, and More | Aug 9, 2024
2024-08-09 1.3k
The Daily: Explaining Meta’s Sustained Turnaround, The Biggest Threat It Faces Today, and More | Aug 8, 2024
2024-08-08 1.2k
Reimagining Retail: How Back-to-School Is Different from Last Year and The Role Influencers Play in Back-to-School Marketing | Aug 7, 2024
2024-08-07 1.2k
The Daily: What Google’s U-Turn on 3rd Party Cookies Means for Marketers, Cookie vs. Cookieless Going Forward, and More | Aug 6, 2024
2024-08-06 1.5k
The Daily: How Kamala Harris’s Embrace of BRAT is Fueling Her Marketing Strategy | Aug 5, 2024
2024-08-05 1.3k
The Weekly Listen: Will People Start to SearchGPT, a Dynamic Pricing Minefield, and More | Aug 2, 2024
2024-08-02 1.5k
The Daily: How Google has turned ad growth around, AI’s impact on the search giant, and more | Aug 1, 2024
2024-08-01 1.4k
Reimagining Retail: The Unofficial Most Interesting Retailers List: Back-to-School Edition (July) | Jul 31, 2024
2024-07-31 1.3k
The Daily: How Spotify Became Profitable, What a “Deluxe” Version Might Look Like, and More | Jul 30, 2024
2024-07-30 1.3k
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks

  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers

  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101

  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podcasting Smarter
    • Badges
    • Resources

  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2024 Podbean.com