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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Business:Marketing

Google and YouTube Overdeliver, Fraud in CTV and the New California Privacy Rights Act | Nov 9, 2020

Google and YouTube Overdeliver, Fraud in CTV and the New California Privacy Rights Act | Nov 9, 2020

2020-11-08
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eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.
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