Don Peppers - Jobs deliver pay checks, Careers deliver purpose

                                                        

Don Peppers is a best-selling author, blogger, widely-acclaimed keynote speaker and global CX authority.

He speaks to us about how "Life is not a contest, no one takes “first place” ", how "You learn the most when you know the least", and why "Learn to live with yourself first ". Hosted by Duff Watkins.

About Don Peppers

A marketing futurist and accomplished trend spotter, Peppers has educated and motivated audiences worldwide with presentations and workshops focused on how businesses can compete in a dynamic, technologically fast-moving world. His latest book Customer Experience: What, How and Why Now (2016), provides insights and “how to” recommendations for building and maintaining a truly customer-centric business.

 

Peppers has written nine books with business partner Martha Rogers, collectively selling well over a million copies in 18 languages. Most recently Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits (Penguin, 2016) uses real-world examples to show how rising customer expectations in a more transparent age have permanently altered the competitive landscape. And Managing Customer Experience and Relationships (Wiley, 2017) is the third edition of their graduate-level textbook, originally published in 2003.

Peppers’ and Rogers’ first book, The One To One Future (Doubleday, 1993), put forward a paradigm-shifting idea about the business implications of interactivity that soon evolved into the global CRM movement. BusinessWeek said their book was the “bible of the new marketing,” while Tom Peters chose it as “book of the year” and Inc. Magazine’s editor-in-chief called it “one of the two or three most important business books ever written.”

Now, Don and Martha have once again joined forces to form CX Speakers, designed to deliver keynote presentations, workshops, and thought-leadership consulting focused exclusively on the customer experience and its related topics, which range from digital technologies, disruption, and innovation to customer metrics, social selling, customer success, customer advocacy, trust, and corporate culture. 

Prior to founding Peppers & Rogers Group and then CX Speakers, Don served as the CEO of Chiat/Day’s direct marketing unit and was a celebrated ad agency “rainmaker” – exploits he celebrates in his entertaining book Life’s a Pitch: Then You Buy (Doubleday, 1995).

Graduating from the U.S. Air Force Academy with a B.S. in astronautical engineering (seriously!), Don claims he was the only actual rocket scientist in the advertising industry. He also has a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School.  An avid runner and father of five, he is happily married.

Episode Notes

Lesson 1: Life is not a contest, no one takes “first place” 03m 20s.

Lesson 2: Forgiveness is relaxing 04m 22s.

Lesson 3: Learn to live with yourself first 08m 12s.

Lesson 4: A job delivers a pay check, a career delivers a purpose 15m 00s.

Lesson 5: Bank favours, generously 24m 05s.

Lesson 6: You learn the most when you know the least.  Be curious.25m 54s.

Lesson 7: Think Large:  ask: “Will the world be better off if I do this?” 29m 17s.

Lesson 8: Temper your Temptations:  Resist urges to cheat or game the system 34m 00s.

Lesson 9: Do the Existential Math!  37m 43s.

Lesson 10: Keep a few $10 bills on you at all times 41m 24s.