Behind the Numbers: an EMARKETER Podcast
Business:Marketing
The Key Social Trends of 2022: Viral Commerce, Micro-Influencers, and More | Jan 11, 2022
On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
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