Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.

    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.

    • Blog to Podcast

      Repurpose your blog into an engaging podcast.

    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.

  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.

    • PodAds

      Manage your ads with dynamic ad insertion capability.

    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.

    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.

  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.

    • Podcast App

      The best podcast player & podcast app.

  • Help and Support
    • Help Center

      Get the answers and support you need.

    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.

    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.

    • What’s New

      Check out our newest and recently released features!

    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.

  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.

    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.

    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.

    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.

    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.

    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.

      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.

      • Blog to Podcast

        Repurpose your blog into an engaging podcast.

      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.

    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.

      • PodAds

        Manage your ads with dynamic ad insertion capability.

      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.

      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.

    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.

      • Podcast App

        The best podcast player & podcast app.

  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.

      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.

      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.

      • What’s New

        Check out our newest and recently released features!

      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.

    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.

      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.

      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.

      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.

      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.

      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.

  • Discover
  • Log in
    Sign up free
TheInquisitor Podcast with Marcus Cauchi

TheInquisitor Podcast with Marcus Cauchi

Business

Why Develop A Clear ICP,  Micro-Target And Speak Your Prospect’s Language?

Why Develop A Clear ICP, Micro-Target And Speak Your Prospect’s Language?

2022-01-13
Download

"Develop a clear, micro-targeted definition of your ICP - very narrowly focused. Develop your messaging by using the language your prospects use to describe what you do for them. Leave no good reason for a qualified prospect to say no", says Wendy Weiss, who has been cold calling longer than most of you have been alive.

She's the founder of the #Salesology prospecting method. She helps sellers grow their pipeline with quality appointments that lead to closed sales

We explore how salespeople are largely left to their own devices when
prospecting and why it is so ineffective. Wendy explains what works
and why. It has nothing to do with you, your company or your products
and services.

What do your prospects want and need?
How do they talk about it?

Unless you understand that you may as well be speaking Babylonian!
You will never be relevant. We explore these and other critical
blindspots such as management by abdication, lip service training etc.

Consider the crushing waste of this fact. 83% of newly hired
salespeople are gone inside of 3 years. What questions does that raise
about the management layer and their responsibility or capability to do the job?

We dispel the myth that sellers are born. They are made. We make ourselves

Contact Wendy via
linkedin.com/in/wendyweiss
Websites
  • coldcallingresults.com  (Personal Website)
  • feeds.feedburner.com/wendyweiss  (RSS Feed)
  • coldcallingresults.com/blog/  (Blog)
Email
wendy@wendyweiss.com
Twitter
  • wendyweiss
--
Contact me on marcus@laughs-last.com
if you want to talk about ways to do less but better on purpose.

view more

More Episodes

Carole Mahoney: How to Humanise Your Selling With Cognitive Science and Some Good Old Fashioned Common Sense
2023-01-12 425
Amal Ismail: Prevention is Better Than Cure: Lessons In Leadership and Sales From Functional Medicine
2023-01-09 419
Chris Martin: When You Have to Watch Every Penny, Some Sage Advice on Good and Bad Uses of Commercial Finance
2023-01-04 407
Daniel Hulme: How AI Makes It Easier To Remove Friction And Increase Cooperation For Your People
2022-12-30 361
Natasha Cleeve: What Might Happen When You Treat Your Candidates Like They’re People You Respect?
2022-12-20 453
Chris Bogue: Can You Really Create Mercifully Short Videos That Drive People To Engage?
2022-12-19 377
Dan Goodman: Can You Even Understand Your Commission Plan?
2022-12-14 407
Eloise Leeson: Do the Best With What You Have
2022-12-13 416
Stacy Hall: Isn’t It Time You Get Comfy Selling From Your Power Zone?
2022-12-08 411
David Heinemeier Hansson: Bootstrapping Your Way To Success: The 37 Signals Story from Their CTO
2022-12-05 833
Rahul Monks: Removing Friction For Buyers so Salespeople can Sell
2022-12-01 394
Alex Levin: Prospecting, Growth, Scale, Profitability, Bad Hires, PLG and The Future
2022-11-28 399
Ian Koniak: $100m in Sales at Salesforce and Miserable
2022-11-25 428
Mark Choueke: How Clever Companies Become Stupid Overnight
2022-11-24 339
Mark Raffan: The stupid things we do when negotiating
2022-11-22 338
Mitch Sullivan: Are You Selling Your Jobs So Candidates Who Are Already Successful Want to Apply?
2022-11-18 451
Matthew Dixon: The Truth Behind Sales - Loss No Decision
2022-11-15 474
Kieron Bain: Does Your Proposition Tickle Your Customer’s Unmet Needs?
2022-11-10 422
James Buckley: Everything you want to know about Sales Metrics and Investors
2022-11-08 375
Dr Jim Kanichirayil: The Economic Case For Diversity Is Even Stronger Than The Moral One
2022-11-03 359
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers
  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101
  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2025 Podbean.com