Knowledge is power, and the key to positive action. As climate impacts increase, the need to empower consumers will become crucial. Trusted brands can play a vital role in educating and enabling communities to act and build climate resilience.
This panel discussion focuses on how a group of organisations, having developed common principles and plans, can use education and behaviour change to put such plans into action.
The panel talk about how technology can be a tool to empower consumers. Apps, social media channels, and monitoring technologies provide opportunities to deliver the information consumers need. These could range from areas such as UV, flood, and air quality warnings, to nutrition/health advice.
Panellists:
Moderator: Toby Webb, Innovation Forum
The panel was one part of a half-day workshop run in collaboration with Wallgreens Boots Alliance. Following the discussion, Una Kent, vice president, CSR international, at WBA provides a brief summary of the full event. For the full agenda of the event and recordings of the other sessions click here.
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