Rent, resale and beyond: The circular business models transforming apparel

The last few years have given rise to a wave of new business models in apparel, built upon the principles of circularity over fast fashion. With apps and platforms popularising resale, rental, and even repair, brands are increasingly looking to offer the same. In this hour-long webinar, an expert panel took a closer look at how circular models are changing the fashion retail landscape, both for brands and the consumer.

Among the points discussed:

• What growth looks like for circular models, and how they can remain sustainable
• How leading brands have integrated circular fashion models into their operations
• What kinds of partnerships circular apps and platforms can have with brands
• The key challenges to implementation, and how these can be overcome in practice

Panel:

• Jade McSorley, co-founder, LOANHOOD
• Gwen Cunningham, lead textiles programme, Circle Economy
• Madeleine Michell, social conscience communications officer, TOAST

The discussion was moderated by Tanya Richard, head of research and stakeholder engagement, Innovation Forum.