EP 199: They’re Marketing Us - Boom Rethink the Drink

Wingy from "Boom Rethink the Drink" and Drifter sit down to chat about the marketing of alcohol before Super Bowl Sunday.

 

Super Bowl Sunday is one of the biggest challenges of the year for people who have recently stopped drinking. Alcohol will likely be a big feature of any Super Bowl party and if your friends don’t know you’ve gone sober you may find yourself in an uncomfortable spot, deciding how much information to give or not about why you’re partying alcohol-free. It’s also a challenge that alcohol is a big feature of the Super Bowl itself in those much-anticipated commercials that may be triggering to the most determined newly sober person. The commercialization of addictive behavior is something that I blog about often. I have written post after post on the toxic mainstream media marketing of wine o’clock and mommy’s wine time. One of the most toxic cultural trends of my adult life has been the sale of this lifestyle as consequence-free. It’s packaged beautifully and artfully sold, everywhere from the grocery store to your television screen to your social media feed to the cinema, the idea that the problem is not the drink but the drinker becomes deeply ingrained in our subconscious.

Join us for a pregame discussion on the marketing of alcohol and ideas on how to enjoy Super Bowl Sunday Alcohol-free - Rethink the Drink.

 

How to enjoy Super Bowl Sunday Alcohol-Free

Modern Times and The Vortex

A Toxic Illusion: How Alcohol is Bringing Us Down

Romancing the Parasite - Alcohol Kills

Hard Selling the "Wine Time" Routine is Deadly Business

Cognitive Dissonance

The Genie in the Bottle

Why Women Are Dying for a Drink and What We Can Do About It

 

Winged Victory aka Wingy,

American, Living in Portugal, married, mom , musician. Retired from a long and illustrious drinking career on March 6, 2015, by reading and writing in a creative, supportive, and inspiring online community called Hello Sunday Morning. Have been gratefully reaching back with words, ideas, and love ever since. Founder of the Boozemusings blog and Boom Rethink the Drink Community. Open your mind to the possibilities. The Spirit is not in the Bottle it's in You

 

Are you Sober Curious? Do you want to stop drinking or are you trying to drink more moderately? In a world where you may be questioned for not drinking with the crowd, we’ll help you to find your own path. 

Sign in here anonymously and download our free app. Join our diverse international BOOM Community and we'll be there when and where you need us. 

Search BOOM Rethink the Drink on the Mighty Networks app for Android & iOS

 

Other Sober Resources:

I Am Sober App

Getting Sober ...Again

Boom Rethink The Drink

Recovery Movie Meet-Ups

No Sippy No Slippy. Not Another Drop No matter What.  
Remember to Pour The Poison Down The Sink!!     
Sobertownpodcast.com