Episode 33 - Hype

Ben and Cheyenne are incredibly excited to talk today, but it could just be the word… HYPE (insert airhorn noise here)!  Ben educates Cheyenne on “hype men” in the music of his youth, Public Enemy’s song/video “By the Time I get to Arizona,” the air horn, Beanie Babies, and assorted documentaries.  When the conversation turns to video games, they discuss Cyberpunk 2077, how to promote games successfully with an appropriate level of hype, The Witcher 3, Dragon’s Dogma, and Warframe. 

00:01:00 - Pre-calculus, snapping necks, cashing checks, and the etymology of hype
00:03:35 - The dog’s bollocks, word associations, and hip hop music
00:07:15 - Ben’s Weezer hot take and some history on Madison, WI alternative 90’s music
00:09:45 - Backwards masking to avoid copyright infringements, and then back to hype
00:11:55 - The hype man dancer to singer in the musical group The Prodigy
00:17:35 - Cheyenne talks about Eminem and Ben talks about Public Enemy 
00:20:04 - The origin of Flavor Flav’s clock, and the bathroom clock 
00:23:05 - Public Enemy’s “By the Time I Get to Arizona” rap and music video
00:27:20 - Artistic expression, politics, dick measuring, and do your work
00:32:58 - “…and then the air horn,” and origins in Reggae and Dancehall music
00:35:05 -The Hulu show “Dead Asleep,” fidget spinners, Beanie Babies, and Funko Pop!
00:42:10 - Cheyenne and Ben talk about Steve Carell
00:46:33 - Ben remembers Outlaw Golf for the original X-Box, hype means exposure
00:48:11 - Ben and Cheyenne’s "jinx you owe me a Coke" moment  
00:52:18 - Can hype be tempered or controlled?
00:56:32 - Companies "making it right" for consumers of video games, and Dragon’s Dogma 
01:01:18 - Cooperative multiplayer and Ben’s Warframe story 
01:05:57 - To close out the show… Cheyenne does her impression of an air horn!