Episode 107 – battleROYAL with Brendan Shelper and Judith Hoch

In this episode, we are joined by the CEOs of battleROYAL Berlin, Brendan Shelper and Judith Hoch, ahead of Esch 2022. battleROYAL is an entertainment company based in Berlin. They are a studio of bold creatives, strategists and event professionals working between the domains of culture and commerce. Technology and innovation are defining parts of their work and process. Founded in 2011, battleROYAL Berlin has staged some of the largest sport and cultural events throughout Europe and Middle East such as the European Capital of Cultures Aarhus 2017 and Esch2022, and have worked for several Fortune 500 firms, including BMW, Porsche and American Express. battleROYAL Berlin regularly publishes articles, sharing insights on their work and practices. You can find a selection on our Theatre Art Life website as well. 

Brendan Shelper is an executive creative director with 20+ years of experience in the culture, event, and entertainment industry, and founder of battleROYAL Berlin. Working at the intersection of creative strategy and emerging technologies, Brendan envisions compelling ways to bring large-scale activations to life. His roots stem from physical theatre, major cultural ceremonies, and Olympic openings.

Judith Hoch is a business and culture manager, with 15+ years of experience in the performing arts, entertainment and events sector. As the former COO of battleROYAL, Judith set the operational framework for the team, making sure that each project got the people and budget it required. She led major international productions, overseeing team structures, budgets, and processes. Appointed as Co-CEO in 2022, she is joining co-founder and Co-CEO Brendan Shelper as strategic lead of the company.

https://esch2022.lu/en/

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Thanks to David Zieher who composed our music.