How to get away with Facebook: NGO advertising under the ’social issues’ label

On 19 January 2022 Facebook limited its targeting options, admitting openly the negative impact on NGOs. This is only the latest of many changes, as the world’s largest social media platform is increasingly limiting the ability of cause-led advertisers to promote their brand, find new passionate supporters and grow revenue. As the Facebook advertising policy changes rapidly, NGOs are struggling to know where to go next, or even where to begin. In this episode, we look at how the ‘social issues’ advertising category affects NGO brands and share tips on how to approach this for your cause - through thinking strategically, expanding your creative horizons and maybe even looking outside of the “Meta” platform.

With Josh Leigh (Social Social), hosted by Simon Scriver

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