The idea of posting and relying on customer reviews comes from the fifth law of trust: that trust is transferrable. If you trust one person, who trusts another person, you may trust that other person too.
The better business bureau (BBB), Amazon, Google, and many other companies use such reviews. Before you buy almost anything, before you download a song, go to a movie, or book a hotel room, you check reviews. You buy if you see positive reviews, and you don’t buy if the reviews are bad.
But is that trust justified? Should you trust people you don’t know? In this episode, I will share some of the dangers with relying on customer reviews, but will also discuss other aspects of it, as well as give you ideas on how to know if you can trust reviews, and how to increase the reliability of such reviews.
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