Is Long-Term Planning Still a Thing?

Short-term vs. long-term strategic planning – what's the right approach? The age-old debate continues and has shifted into high gear as uncertainty and instability thrive... Where is the greatest need? How do brand marketers need prepare for the ‘unprecedented’? And how does the practice of planning adapt?

The Two Marketeers, discuss how planning needs to evolve as Lindsay aligns “100%” with the perspective published in the recent AdAge article titled, "Marketing in 2022: 5 Trends to Watch" and Sean shares his observations of, and past experiences with, what has become an antiquated linear creative process. There’s no question that planning for the future is for brands. But what should it look like?

Join The Two Marketeers for this passion-filled conversation.

For reference:

AdAge, "MARKETING IN 2022: 5 TRENDS TO WATCH"