All Around the World - Fractional C-Suite Retreat - Episode # 016

Wendy Pease is the Language Translation Expert at Rapport International. She is also the host of the “Global Marketing Show Podcast” and the author of “The Language of Global Marketing”. She joins host Joseph Frost to talk about the importance of making sure that your business is ready to go international.

 

Takeaways 

 

• From the day you start your company, think about going international. That way you can plan ahead and avoid any troubles of language barriers.
• Reach out to your connections in the state you are in. Federal and state governments provide free resources and grants to companies that are doing international business.
• The number one export of the U.S. is services. 
• Google translate isn’t always accurate. You want to find a service that can provide you with an accurate translation.
• There is technology called translation memory. It will allow you to keep your speech consistent in whichever language you are trying to translate.
• There are many options for doing video in another language so people can understand, such as dubbing, subtitles, etc.
• You have to think of your audience and what their expectations are when you are designing something to be used internationally.

 

 

Quote of the Show:

 

0:50 “From day one of a company starting their business, they should be thinking about going international. If you're developing software and you don't think about globalizing it, it becomes a nightmare later on.”

Links

• Twitter: https://twitter.com/RapportIntl?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eautho
• LinkedIn: https://www.linkedin.com/in/wendypease/
• Website: https://www.rapporttranslations.com/
• https://linktr.ee/wendypease
• Book Link: https://www.amazon.com/Language-Global-Marketing-Strategies-International/dp/1736561405
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Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
• Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
• Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
• YouTube - https://youtu.be/yKbYF-bp6NI