Behind the Numbers: an EMARKETER Podcast
Business:Marketing
Brand Anatomy: How Gap Inc. is Taking a Portfolio Approach Toward Investing In New Marketing Technologies | Mar 9, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.
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