Sometimes when you feel like your business is plateauing, it’s time to recycle that box you thought you were thinking outside of, and simply look at your data for growth opportunities.
In this episode of the IFundWomen Show with Karen Cahn, Alex West Steinman, Co-Founder & CEO of The Coven, needs inspiration on how to expand her digital platform and monetize globally. With two bustling physical spaces already rocking and a digital community platform with membership in the thousands, Alex needs advice on how to monetize outside of her entrepreneur community. This is where Coach Karen’s brilliant mind comes in - she sees one thing Alex doesn’t: the data goldmine that her existing customers have built for her. With the insights from this data, should The Coven pursue leadership and development training for corporations, or continue down the path of trying to monetize its membership base of entrepreneurs and freelancers? If we’ve learned anything from the last episode with Shauntavia Ward, it’s that founders need to pick one thing and do it really well. Which direction will AWS choose to go in to maximize her revenue, and more importantly, her impact?
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