People buy when they are ready, willing and able to change. We sell when we are ready, willing and able to lead buyers to change. This is true whether your customers are outside or inside your organization. When it’s time to lead your team in a new direction, how you choose to lead them will determine the length of the effort and height of your achievement. Listen in as we discuss how leaders take control of change to ensure their team is aligned and walking a shared path to growth.
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