Guiding Your Clients to The Perfect Price - EP165 - Real Facts on Real Estate

In this episode we discuss as a Realtor® it is your job to help your clients understand pricing. Whether it be the risks of over or under pricing you must be well versed in pricing strategy. Education is key to your clients understanding the appraisal. While not all offers are subject to appraisal most are and if priced wrong this could lead to a lost deal. Letting the client set the price is called buying the listing. Doing this can ruin your reputation and lower your list price to sale price rations making you look like a bad agent.