Expanding Into Foodservice with Matt Cotton, CEO, Rooted Food Sales and Thaddeus Thorne, Natural Food Expert
Matt Cotton is disrupting the old food brokerage model with Rooted Food Sales. His passion for natural and good-for-you foods inspired him to help food brands expand into the mysterious foodservice world. Let's take a deep dive into why your food brand needs to expand from retail into foodservice.
🌳 Rooted in a ⚡fierce, 💞genuine, and 💥powerful In-house approach to pioneering #betterforyou brands. Matt Cotton reveals his ✨#DifferentBetterSpecial✨ philosophy behind attracting new brands and maximizing exposure in helping brands make the leap from retail to foodservice.
🎯 Matt Cotton’s Strategy 🎯 VS. the Traditional Brokerage Model:
🏡 More than managing accounts → his team becomes an extension of their in-house sales team, helping them set strategy and drive business 🔝 to the top.
🔄 Making sure the product moves → Importance of Understanding the Needs of the brands that they are representing and the Complexities of foodservice in helping to bring brands and foodservice distributors together 🤝.
🏑 The Hockey Stick Model of Growth → Food Service is often an “afterthought”💬 from Retail… BUT it’s “sticky” and sustainable which makes continuous and steady growth a powerful strategy 📈.
Connect with Matt Cotton on LinkedIn: https://www.linkedin.com/in/matthewpcotton/
Rooted Food Sales: https://www.rootedfoodsales.com/
Show notes:
Co-Host and Natural Products, Foodservice expert Thaddeus Thorne on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/
About your Host Tony Moore and the Winning at Work podcast:
LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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