Episode 27: Microsoft’s Gavriella Schuster on Balancing Competition in Partnerships

No vendor can provide for all the market’s technology needs, which is why many partner to build greater value by making their products interoperable and combining their go-to-market sales resources. However, partnership doesn’t mean frictionless. In many cases, partnering vendors are also competing with overlapping products and services. Microsoft’s Gavriella Schuster says accepting that you’re sometimes a partner and sometimes a competitor is necessary for finding success in the complex technology market.