Episode 4: Ingram Micro’s Jennifer Anaya on Avoiding Tech Marketing Pitfalls

A misconception of technology engineers is their products are so great, they should sell themselves. That rarely happens. Sales generate revenue, but marketing is the storytelling and packaging that generates sales opportunities. In this episode of Pod2112, marketing guru Jennifer Anaya, vice president of marketing at Ingram Micro and head of Agency Ingram Micro, joins me to share how the most successful companies deliver superior marketing that attracts, informs and retains customers.