Building your Brand - Fractional C-Suite Retreat - Episode # 021

Anthony Berardo is the Fractional CMO/Marketing Strategist/Owner at Berardo Marketing Group, LLC. He witnessed the boom of e-commerce during the COVID-19 pandemic and sees that it still pays off to be online and have a retail store. Anthony joins host Joseph Frost to talk about some of the latest innovations in the c-suite. 

 

Takeaways 

• Consumerism coming out of the pandemic has changed so now is the time to make sure you are looking at the way you target your audience and make sure you are reaching them.
• E-commerce became very popular over the course of the pandemic. But as we transition out of the pandemic, the level of volume for e-commerce has tapered off. 
• The brands that are able to service customers both in retail and the e-commerce space are the ones that are going to thrive. 
• Make your brand have a consistent image no matter where people are seeing it. That way it will be easy for the consumer to recognize it.
• Going into retail is similar to going into a whole new business. If you have a good product and you get into a good store you get an incremental lift just from being on a shelf.
• It’s important to get into retail. A go to market strategy allows for more visibility for your brand from consumers rather than just relying on search engines. 
• If you are a brand that is looking to go from start up to mid market, you might not be able to afford to bring in a full time CMO, so the solution is to higher a fractional professional.

 

 

Quote of the Show:

 

04:21 I think the CMOs or the CGRS, or the CEOs or anybody that now realizes this, and now we look at it more holistically, the customer life cycle, because we're lifestyle like more holistically. How do we get retail, And e-commerce to commingle and co-exist? The brands that adapt to that and are able to build this omni-channel strategy a lot more holistically, I think, are the ones that are going to really service their service, their brands and service their companies the best.”

Links

• LinkedIn: https://www.linkedin.com/in/aberardo/
• Website: http://www.bmg-website.com/

Ways to Tune In

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