Taking Antiques into the Future

In episode 154 of the Futurized podcast, the topic is: Taking Antiques into the Future. Our guest is R.T. Custer, CEO & co-founder of The Vortic Watch Company. 

In this conversation, they talk about the rich history of manufacturing in the US, combining traditional and cutting edge technology to create unique, quality, functional products, and what learning to derive from building a successful business.

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment.

I’m your host, Trond Arne Undheim (@trondau), futurist, author, investor, and serial entrepreneur. Join me as I discuss the societal impact of deep tech such as AI, blockchain, IoT, nanotech, quantum, robotics, and synthetic biology, and tackle topics such as entrepreneurship, trends, or the future of work. On the show, I interview smart people with a soul: founders, authors, executives, and other thought leaders, or even the occasional celebrity.

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The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

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Trond's takeaway:

If you create something unique, evoking historical significance you don't really need a brand strategy. Perhaps, but Vortic Watch company has all that and still used influencer marketing to tap into new audiences for the fraction of the cost of traditional marketing options. What's for certain is that deep artisanal skills are as much in demand as always, if you give a twist to it. Watches - and marketing - remain timeless, each in different ways.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 134, [Articulating the Future], episode 111, [How to Demystify Technology], or episode 121, [The Future of MarTech]. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.

Futurized is created in association with Yegii, the insight network. Yegii lets clients create multidisciplinary dream teams consisting of a subject matter experts, academics, consultants, data scientists, and generalists as team leaders. Yegii's services include speeches, briefings, seminars, reports and ongoing monitoring. You can find Yegii at Yegii.org.

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