Serious About Investing with Holly Mitchell - Episode 96

After graduate school, Holly started working as an art and antique appraiser in San Francisco. After moving to New England, Holly then started her career in real estate in 2001 as a real estate appraiser. She saw the market rise and crash, and saw her appraisal business drop 80%. In 2010, Holly started in real estate sales, and went to a lot of classes at KW her first year which helped her get more comfortable with the processes. She was awarded Rookie of the Year for 2011, her first full year in sales. During the ensuing years, Holly attended conferences and realized she needed a larger organization to reach her goals. She has systematically followed a career visioning process, and has been able to identify solid administrative talent for her hires.

Holly then started a team along traditional model in 2015. Traditional team models did not provide all that Holly understood agents wanted in a team. She reimagined the team model as a platform business in 2016, and then changed the model in 2017. With these changes, Holly and her team enjoyed rapid success and she gained entry into Gary Keller's Mastermind in 2018. 

To get started in a team model, Holly recommends starting with the financials. It is important to understand the financials; model it out and know what it looks like. This will help determine how splits and other issues can be best structured.

Following a difficult investment experience in the mid-2000s, Holly took a Millionaire Real Estate Investor class. In December of 2020 Holly decided to become serious about investing in real estate and she bought 4 properties the following year.

Today Holly leads a team of 18 agents at ABODE Real Estate Group that supports their business and goals and she is still in production. She continues to look for the next bigger opportunity to invest or develop property.

Visit Holly Mitchell’s Linkedin profile to learn more about her real estate career. Visit ABODE Real Estate Group to learn about Holly’s business. Contact Holly by email at hmitchell@kw.com.

Follow David at @daviddmorse on Instagram and Joe at @joe.quattrucci. Join David & Joe at Keller Williams Arizona Realty, where productive agents redefine their business. Reach out by DM, email at davidmorse@kw.com or directly at 480-767-3000.