Behind the Numbers: an EMARKETER Podcast
Business:Marketing
Reimagining Retail: Apparel Retail Features That Pop and How Nordstrom Bridges Online and In-Store Experiences | Apr 27, 2022
On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident apparel expert Sky Canaves. In "Pop-Up Rankings," they discuss several features from the inaugural apparel benchmark study that didn't rank as high as they would have expected. In the second segment, "What's In-Store," Sky and Suzy visit Nordstrom to check out its click-and-collect hubs, the mobile app scan feature, and different store activations.
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